SPIDER WEB 

(game)

Brief description

Put the name of your product or service in the center of a circle. Ask your customers to draw other products and services that they think are related to your product. As they draw these products and services, ask them to tell you when, how, and why these are used. Ask them to draw lines between the different products and services. Explore the various relationships that exist between the different products and services that they use throughout the day.

Preparing

• Prepare the kinds of relationships you would like your customers to explore.
• Present 2 to 4 possible relationships to customers and let them choose which they want to explore in greater detail.
• Some suggestions of relationships are:
• • Corporate relationships, between your company and other companies they use.
  • Location/environment relationships, of your product to the environment or location (place) in which it is used (in all facets of use).
  • Operational relationships, of your product to other product it uses, leverages, or requires to accomplish the total task of your customer.  
  • Human relationships, of your product to the people who may or do use it.
  • Role relationships, of your product to the people who interact with it based on various roles (process step and/or responsibilities).

Playing

• Give customers the option to play alone or in teams.
• Encourage your customers to draw lines with different colors, weights, and styles. And annotate the lines with as much information as possible.
• Encourage your customers to include any affected company, system, role, or person.
• Try varying the location where the product is used when asking customers to draw their web.
• When finish, ask them to describe the webs to the group