DISCUSSION FORUMS (FACE TO FACE)

(tool)

Conduct face-to-face group or individual sessions to discuss prototypes with users to get feedback on different aspects of your solution or concept.

Prototype Improvement

Concept or solutions that can benefit from user comments

Comments and lessons learned

Validation of solutions or concepts

Preparation, medium

Execution, 2 hours

Analysis, high

3/5

3-10 (participants giving feedback)

2-4 (coordinators of the experiment)

Determine the issue you are trying to get more information about your concept or solution (does it solve their needs, meet their expectations, functionality).
Determine how the user will interact with your solution or concept (prototype) and with how many of its variables.
Determine who your target users are for the forum and contact them.
Creates a list of questions or actions to be performed by users
Gather the users and start the forum.
It presents the prototypes one by one.
Ask your questions or indicate the actions to be performed by the user.
Repeat the questions for the other prototypes.
He thanked the participants and closed the session.
Analyze the feedback received and make modifications to your solution or concept if necessary.

It allows you to see in real time how users react (easy expressions, tone of voice) and go into greater detail.
It helps you identify new elements of improvement or that add value to your solution.
It allows you to have conversations on key and specific topics by having direct contact with your users.
It helps you validate or invalidate your users’ assumptions or whether your solution solves your users’ need or pain.

Test different elements of your solution or concept at the same time (product, packaging, claims, taste, size, price, attractiveness, functionality, frequency of use).
Ask questions related to first impression, understanding, credibility, relevance, and ask them to use/test it on the spot.
In group forums, take advantage of user comments to ask related questions to others.