Matrix (tool)
Brief description
Graph that draws two or more dimensions to visualize opportunities.
Step
Define, Ideate.
Input
Findings, Insights, Problems, Ideas.
Output
Understanding of information
Time
15-30 min
Difficulty
1/5
People
2-5 (participants)
Quick Guide
- Gather data (from discovery, research, ideas, etc.).
- Draw quadrants. Label the axis. Use extreme characteristics to label the axis.
- Position elements in the corresponding quadrants.
- Consider the quadrants where the elements were located.
- Search related groups and define priorities.
Benefits
- Helps to prioritize items quickly.
- Facilitates the discussion.
- Resolves discussion of difference of opinions.
Helpful Tips
- Give each element its own place in the relative scale.
- Listen carefully to the group´s deliberation.
- Some options of axis: importance (high/ low; for user, company), people skills (introvert/extrovert), barriers (high effort/ low effort), features (cheap/expensive), feasibility (high/low), impact (high/low), implementation (easy/difficult), idea (innovative/average), urgency (very/little), potential for change (incremental/substantial), results (reducing cost/increase revenue).
Application
