STORYTELLING

(method)

Brief description

Act of use the narrative to communicate messages, ideas, or experiences to an audience. It can be used in a variety of contexts, such as marketing, entertainment or to prototype a solution. An example of the last one, create a storytelling to explain your solution or to describe the user experience with you solution and identify any potential pain points or areas for improvement.

Step

Prototype Improvement

Input

Solution that can benefit from being addressed through a story

Output

Storytelling of your solution

Time

Preparation, medium

Execution, 10 min to 1 hour

Analysis, medium

Difficulty

3/5

People

2-10 (participants giving feedback)

1-3 (coordinators of the experiment)

Quick Guide

Identify and determine the objective you want to achieve by telling your story (explain your solution, how it works or how is the interaction with the user, etc.).
Identify and know your audience (users) to who you want to communicate.
Develop a plot that communicates through moments or actions a message to achieve your goal.
Include characters and identify the emotions they are feeling during the story.
Include important information or data to support the message.
Only, if necessary, include a call to action.
Once you have the storytelling, practice, and make sure it gets the message across.
Tell your storytelling to a group of users and get feedback and reactions.
Analyze if you achieved your objective and based on the feedback if necessary make modifications to the storytelling or the solution.

Benefits

Helps make your solution easy for the user to remember.
Creates a connection with your audience
Helps to understand and improve user interaction with your solution.
Obtain support and support by communicating your solution to key people.

Helpful Tips

Use words that are easy for your audience to understand.
Personalize your story, personal stories connect with the audience and move them. Everyone has a story to tell.
Use anecdotes, to help “put the audience in the situation”.
Use reflections to help the audience understand what they just heard.
Use visuals to better describe the message, this will help your audience remember and relate.
Use data and evidence to support the message of the story. This can help you make the story more compelling and credible.
Include a call to action: What do you want your audience to do after hearing your story, you can mention or emphasize “next steps”, “what they should remember” or “what you want them to do”.
Use emotions, depending on the story.
Use visual elements such as photos, videos or storyboards, depending on the story.
Keep in mind who you are creating your story for (audience) and what your storytelling objective is.
Test the story with a small audience and get feedback to make changes to the story to make it more effective.
Spend time practicing and telling your story.
Stay inspired and creative, observe your surroundings, there are stories everywhere.