THE BIG WHAT IF

(tool)

Brief description

When working with partners and other stakeholders, sometimes we only have a few seconds to capture people´s attention and secure their support. This tool helps us create a simple statement that invites others to envision the future with us.

Step

Prototype Improvement

Input

Solutions that can benefit from being explain as a brief pitch

Output

Business or sales brief pitch of the solution

Time

Preparation, medium

Execution, 30 min to 60 min

Analysis, medium

Difficulty

4/5

People

1-5 (participants in pitch design)

Quick Guide

Use the template which contains the following statement: What if __________, so that ________________.
Think how to fill the first blank, which asks for your vision of a future when your concept has been realized (what if ________).
Think how to fill the second blank, which contains a statement of the impact your concept has on users, your organization, or even the world (so that ________).
Start by freewriting. Picture your concept in your mind´s eye.
Write whatever comes to mind for 3 minutes straight. Do not start editing until this time is complete.
Review your statement(s) and pull the best bits into a draft statement.
Get input from others before settling your final version.
Take a moment to evaluate if it is using these 3 criteria: Is it clear? Is it compelling? Is it consequential?

Benefits

Organizes a description of your concept to have a big impact and inspire other to join your effort.
Allows you to paint a picture of the challenge and the impact of your solution.
Encourages others to get excited to be a part of the story.
Leverages in using the words “what if….” as an invitation to be open to new possibilities and options.

Helpful Tips

Reflect of how the statement make our lives better in some fundamental ways.
Iteration when writing the statement is key.
Try to incorporate a metaphor or an analogy: putting your challenge in a different context is a great way to help people see it in a new light and connect emotionally.