Quick Guide

• Identify what you are going to do with this feedback. Formulate questions and prepare for answers.
• Select and prepare for the set of games (from 5 options) that will answer the selected questions.
• Plan for the game (physical | materials preparation, content preparation, customer preparation).
• Select and invite customers.
• Play the game.
• Process and analyze the data.
• Take action with results.

Benefits

• Balances oversimplistic and overly analytical approaches to understand customers.
• Ensures you to capture most of the information by working directly with customers.
• Structures conversations between customers for key topics.
• Allows you to interact with customers in a different way.

Helpful Tips

• Sometimes, you can obtain more true insights by considering alternative approaches to customer segmentation (ex. motivation to use product, knowledge)
• Play the games with your team before doing this exercise with customers; you will find the results useful, and you will be prepared to play with customers.
• Watching the interaction among customers (playing the game) is often where you can identify the most important and useful information.

Application