VALIDATION SURVEY TEST

(tool)

Brief description

Create a questionnaire to get feedback from a sample of users about your solution. You can use it to validate or invalidate assumptions and make decisions. You can conduct a survey during different moments of the creation and iteration process.

Step

Prototype Improvement

Prototype Testing

Input

Solutions that can benefit from obtaining timely feedback from users

Output

Comments and lessons learned

Validation or invalidation of solution assumptions

Time

Preparation, under

Execution, 5 min to 10 min

Analysis, medium

Difficulty

2/5

People

4-20 (participants giving feedback, conduct the survey individually, but repeat it with different participants)

1-2 (coordinators of the experiment

Quick Guide

Determine the objective of your survey and what topic you are trying to get more information about from your solution.
Identify your target users for the survey and calculate how many should receive it (for online surveys, assume a response rate of 10% to 20%).
Create your closed-ended or multiple-choice questions to obtain information on the topic.
Determine your indicators and their range depending on your objective. Set a start and end date.
Create your survey (online or paper), designing the order of the questions by blocks of topics you want to focus on and from general to more specific questions.
Contact the users and explain the objective.
If applicable, present the prototype of your concept or solution.
Send or hand out the survey and invite them to answer it.
Analyze the results and based on your indicators make decisions to validate or invalidate or to explore in more detail.

Benefits

It helps you validate or invalidate whether your concept or solution solves the (considered) problem and whether the experience works.
It allows you to obtain statistical information to make informed decisions and support a change before making it permanent.
It allows you to discover new value propositions or improvement opportunities for your solution.
It is a versatile tool; you can use surveys as a means of obtaining feedback at the end of other types of experiments.

Helpful Tips

Create a survey as a follow-up to another test where you want to go deeper with quantitative information, e.g., you can create a survey as a follow-up to an A/B test, to collect qualitative information).
For online surveys, select a suitable platform (e.g., Microsoft Forms) and test it before sending.
Add questions for the criteria needed to segment your target audience (demographics, specialty, interest).

Application

Additional Information

Inspirational questions to use in the survey depending on the type of topic you want to obtain information on.

Validate or invalidate whether your concept or solution solves their pain or opportunity.

Does the concept or solution solve ______ [user pain]? Yes or No and Why?
Does the concept or solution meet the benefits you were hoping to achieve? ¿Yes or No and Why?
Does the concept or solution accomplish what you were hoping it would do? ¿Yes or No and Why?

Validate or invalidate elements or characteristics of your concept or solution.

Elements or characteristics can be Quality, price, visual appeal, appearance, instructions for use, accessibility, features, size, functionality, speed, taste, color.

How would you rate the following elements or features of the solution? [very dissatisfied, dissatisfied, dissatisfied, neutral, satisfied, very satisfied].
On a scale of 1 to 10, how would you rate ______ [elements or features] of the solution or concept] [1 being bad and 10 being very good]?
What were the 3 elements or features that you liked the most about the solution? [give options for different features].
Which of the elements or features would you like to see improved?

Validate or invalidate the overall experience of your concept or solution.

Did the concept or solution live up to your expectations? Yes or No and Why?
How would you rate your overall experience with the solution?
How likely or unlikely would you be to use the solution once it is finished?
On a scale of 1 to 10, how likely or unlikely would you be to recommend this solution once it is ready to a friend [1 being very unlikely and 10 being very likely]?
How would you describe the solution? [flawed, generally works, neither good nor bad, okay, very good].