VIDEO TEST

(tool)

Brief description

Create a short video that focuses on explaining your solution or value proposition in a simple and engaging way. Present it to get feedback on how potential users would experience your solution or a specific topic related to your solution (price, functionality, attractiveness). There are different types of video prototypes: explanation, experience, anecdote, or interview simulation.

Step

Prototype Improvement

Input

Solutions that can benefit from being told as a story, experience, or description

Output

Comments and lessons learned

Video explanation of solutions

Time

Preparation, long

Execution, 10 min to 20 min

Analysis, high

Difficulty

4/5

People

4-20 (participants giving feedback)

2-4 (coordinators of the experiment)

Quick Guide

Identify and determine what is the issue related to your solution that you wish to obtain information about (usability, functionality, understanding).
Select the format of explanation (story, experience, description) to be represented according to the selected topic.
Write a script according to the selected theme. Consider characters, the problem and the solution.
Organize everything needed to make the video or recording (camera, digital tools, actors, permissions, scenery, etc.).
Shoot and edit the video until you have a solid story.
Gather potential users and key people and show them the video.
Watch and take note of the reactions to the video.
At the end of the video, give a space to answer doubts and ask questions to provoke reactions and get their opinions and comments.
Collect all the information and analyze the results.

Benefits

Present or share the video quickly and easily at any time because it is digital.
It helps you to represent the context in a complete and realistic way so that everyone can easily visualize it.
It allows you to obtain information from different elements (functions, uses, scenarios) without building different prototypes (compared to other methodologies).
It helps you to get information about how users perceive your solution, if it makes sense to them and what is most appealing to them.

Helpful Tips

Create videos with a maximum duration of one minute or 30 and 40 seconds, keep the video short to better capture the attention of users.
The video must be quick, easy, and inexpensive to create.
To encourage better feedback when using prototypes in the video, make sure it is something that works, and if it doesn’t work, use a basic prototype.

Application

Additional Information

There are different types of video prototypes:

Whiteboard

Draw your story on a whiteboard. Use drawings, text and audio.

Screen recording

Creates a recording of everything that happens on your computer screen, usually including some kind of voice.

Mock interviews

Focuses on having a person answer questions, usually on a specific topic. The interviewee may be a potential user, a subject matter expert, or simply someone with an opinion.

Live Action

Recording of still or moving objects. Real people and locations appear, rather than creating things digitally. Live action videos can be voice-over or the person talking.

Motion graphics

Videos or animations that create the illusion of movement through images, photographs, titles, colors and designs.

Live action with text or images

A person speaks to the camera, either looking directly at the camera or looking slightly to the side. You can make use of images or texts as support during the video.

https://web.microsoftstream.com/video/ef0c8664-f8b7-439f-8d47-924b77df13cb