INTERVIEW TEST

(tool)

Brief description

Conduct interviews directly with potential users. Get feedback on a specific topic of your solution and to make more informed decisions about the problem you want to solve with your solution or the experience you are trying to create; these can be group or one-on-one.

Step

Prototype Improvement

Prototype Testing

Input

Solutions that can benefit from direct feedback from users

Output

Direct feedback and learning from potential users

Time

Preparation, under

Execution, 20 min to 1 hour

Analysis, medium

Difficulty

2/5

People

3-15 (participants giving feedback, conduct the interview individually, but repeat it with different participants)

1-2 (coordinators of the experiment)

Quick Guide

Identify and determine what topic you want to learn more about or make a decision on (solution, opportunities, pains, purchase) and create your question script.
If applicable, create your prototype to present (it can be functional or non-functional).
Identify and contact the users you wish to interview and schedule an appointment, either individually or in a group.
Introduce yourself, explain the purpose of the interview and obtain permission to record.
Present the prototype, let the user see it on their own and observe the reactions.
Conduct the interview, starting with simple questions and then continue with specific topics. If necessary, elaborate on specific topics.
During the interview, listen without judgment and take notes.
At the end of the interview, thank the participants and immediately afterwards take time to reflect and write down your findings.
Performs analysis by classifying information and updates or makes decisions based on feedback.

Benefits

It allows you to get feedback directly from users, which helps you understand if your value proposition or solution solves their pains or needs or if it is attractive to them.
It helps you to obtain specific and objective information, for example, price starting point.
It allows you to capture genuine feedback from users interacting with the prototype and asking questions on the spot.
It allows you to validate if the problem you are trying to solve is a problem or if the solution works to solve it.

Helpful Tips

Check out the “Interview” tool for additional information on how to prepare for the interview.
Avoid asking questions that can be answered with yes/no or one-word answers.
Keep the interview on time and on topic, but if something interesting comes up to explore, feel free to dig deeper and ask for more details.

Application

Additional Information

Inspirational questions to use at different points in the interview.

Validation of pain or opportunity*.

When was the last time you experienced [pain or opportunity]?
How did you solve it?
If not, why not?

*Note: Have them tell you a story.

Presentation of the concept or solution in a general way (without using a prototype).

What benefit would you be expecting to gain?
What would you like me to do?
What would you expect to be able to do?
What would you expect it to look like?

Presentation of the concept or solution (using a prototype)

What caught your attention?
Does it look realistic?
Are you distracted by something?
Are there any elements/features you would remove?
Are there any elements/features you would add?
How would you describe this product using your own words?
Do you think the product design matches its purpose?
Does anything seem out of place or unnecessary?

During user interaction with the prototypes

Why did you move it?
Why did you start there?
Why did you open it from the top?
Why did you choose that one?
Why was it your first choice?
Why did you select that?
How do you feel it fits?
How would you do it differently?
Why didn’t you do it this way?
On what occasion would you do/use it like this?
Who should be doing it?
Do you have any doubts?

After user interaction with prototypes

How likely or unlikely would you be to use this product once it is finished?
How likely or unlikely would you be to recommend the finished product to a friend?
If you had a magic wand, what would you change about the solution?
Does the prototype/solution solve your pain? Why?
What would you have liked me to do?
How did you feel using the prototype?
What features are missing?
Does it live up to your expectations?
Would you buy it?
How much would you pay for it?
Did you find it practical to use?
How did you like the time it took you to use it?
What aspects did you find most important?
What did you like the most