STEPS

The racu process can be divided into five steps.

It is important to know that they don´t have to follow any specific order and can often occur in parallel and repeat iteratively.

So you should look at it as an overview of steps that contribute to an innovative process, rather than sequential steps.

Empathize

What happens?
  • Identify the challenge to detect the most relevant findings.
  • Analyze the needs, emotions, desires and behaviors of the user and the cultural environment and context surrounding the challenge.

Input: 

Challenge

Output:

Findings

Execution Time:

3 weeks

DEFINE

What happens?

  • To deepen the understanding of the discoveries, interpreting and deciphering them.
  • Convert discoveries into insights that allow to define and identify the problem(s) to be solved.

Input: 

Findings

Output:

  • Insights
  • Problem or Opportunity

Execution Time:

1 weeks

Ideate

What happens?
  • Generate, evaluate and select ideas, taking into account those that provide more value to the user and the problem to be solved.
  • Develop a concept.

Input: 

  • Insights
  • Problems or Opportunities

Output:

  • Ideas
  • Concepts

Execution Time:

2 weeks

Prototype Improvement

What happens?

  • Design a test, create prototypes that can be tested and validated in a controlled environment
  • Get feedback, learn and make adjustments (iteration.)
  • Create a minimum viable product (MVP)

Input: 

Minimum viable product (MVP) validated in a controlled environment.

Output:

Findings

Execution Time:

7 Weeks

Prototype Testing

What happens?
  • Test the minimum viable product in a comprehensive manner and in a real life situation environment.
  • Obtain user feedback to make adjustments and continue testing or declare the prototype as a final version.

Input: 

Minimum viable product (MVP) validated in a controlled environment

Output:

Minimum viable product (MVP) validatec in real life situation environment

Execution Time:

6 weeks

BENEFITS

Let’s consider why it is important and discover some of the benefits we and Sigma can obtain from adopting racu.

Creates better solutions that meet users needs and expectations.

Accelerates the problem solving process, by providing fast feedback, continuous improvement and rapid adaptation to change.

Helps reduce risk and uncertainty when creating new solutions.

Let’s learn and share your experience with racu